Facebook realizes the
consumer data they collect on their 300 million users is extremely valuable —
and plan to use it to monetize their site.
While Facebook promises not to sell your data to others, they are planning to use it to sell targeted ads to advertisers.
There’s the rub. They probably do own your data legally, but people do not like receiving ads in general, and according to the recent Annenberg-Berkeley Report, 70% of Internet users really don’t like the scheme of using their personal data against them.
Because brands are now controlled by consumers, Facebook, and other social networks, better listen carefully. They should also try to visualize the facial expressions of their users. Their faces say it all — no, no, no.
The days of marketers freely advertising, when and where they want to, are over. Consumers someday will probably create a list of advertisers they will welcome into their space. It’s the concept of opt-in ads. It’s not here yet, but it’s on its way. Social networks should initiate these new rules, in conjunction with their users now, or they may have a rebellion on their hands.
P.S. Facebook should know this first hand. A while back they tried to change their privacy policy on the sly, they got caught, and had to retreat. Hopefully they won’t make the same mistake twice.
Please comment on this blog.
Twitter us with your thoughts @ twitter.com/BrandingComm or visit us on Facebook.
#branding
While Facebook promises not to sell your data to others, they are planning to use it to sell targeted ads to advertisers.
There’s the rub. They probably do own your data legally, but people do not like receiving ads in general, and according to the recent Annenberg-Berkeley Report, 70% of Internet users really don’t like the scheme of using their personal data against them.
Because brands are now controlled by consumers, Facebook, and other social networks, better listen carefully. They should also try to visualize the facial expressions of their users. Their faces say it all — no, no, no.
The days of marketers freely advertising, when and where they want to, are over. Consumers someday will probably create a list of advertisers they will welcome into their space. It’s the concept of opt-in ads. It’s not here yet, but it’s on its way. Social networks should initiate these new rules, in conjunction with their users now, or they may have a rebellion on their hands.
P.S. Facebook should know this first hand. A while back they tried to change their privacy policy on the sly, they got caught, and had to retreat. Hopefully they won’t make the same mistake twice.
Please comment on this blog.
Twitter us with your thoughts @ twitter.com/BrandingComm or visit us on Facebook.
#branding
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