For small to mid-size
B2B’s there is now a new alternative for spending that $25 billion: the fast
growing Internet-based marketing-video category.
Because the cost of
decent equipment, for producing your own video ads, has dropped below $200, it
is now within the reach of every business’ budget.
Companies are getting
more comfortable with the ease and process of producing and starring in their
own commercials They likewise are
getting more comfortable with not forking over the big bucks for a full page,
4-color ad in a leading trade publication.
Many marketers now
believe the new communications model, in the B2B category, is a small space
print ad that drives traffic to a Web site where users can view a 2-3 minute
video clip. It makes eminent
amount of sense because it’s so much more efficient than the old media model.
As this shift continues,
some media experts forecast that many industry-specific trade publications will
lose up to 75% of their ad revenue over the next 5 years — pushing many into
bankruptcy.
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