Branding 2.0

How Radio Can Help Non-Profits

With the 2007-2009 recession, many non-profits have seen their donations drastically drop off, putting their business models in peril.

An advertising axiom states the best time to spend on advertising is during a recession, because it’s the best time to get cheap prices and gain share-of-voice.

It’s easy for well-funded corporations to take advantage of the recession opportunities,  but for small companies and non-profits, it’s a horse of a different color.

Now, however, many regional radio broadcasting associations have developed special programs just for non-profits.

For example, in the San Francisco Bay Area, the Northern California Broadcasters Association (415-292-5700) has an aggressive program that offers a 70% discount off normal retail radio rates.  With radio reaching up to 95% of the population, it’s an ideal media choice.

At these price levels, it’s affordable for most non-profits, and it’s an excellent time to jump start your fundraising, now that we are coming out of the recession.

Please comment on this blog.

Twitter us with your thoughts @  twitter.com/BrandingComm or visit us on Facebook.

#branding

 

Mobile Will Dwarf Internet Marketing

Mobile marketing is here and everyone knows it.  Because of the technological advances and growth of smart phones, it’s going to be huge.  Really huge.

Yet many marketers still think mobile is just one more place where customers can see their ads or respond to their promotions.

Well, this is true.  And mobile is important because your ad can catch customers anytime, anywhere.  It’s dynamic, real-time marketing.

But the big picture is this: there are 3 billion cell phone users, but only 1 billion Internet users.

Do the numbers.  The reason mobile marketing will dwarf Internet marketing is the total absolute reach.  The bottom line:  you get a shot at 2,000,000,000 extra people.

Now that’s something marketers can drool about.

Please comment on this blog.

Twitter us with your thoughts @  twitter.com/BrandingComm or visit us on Facebook.

#branding