Over the last several years, with little notice, the use of content marketing has grown exponentially. While good numbers don’t exist, some say the total amount spent on this marketing category is more than $25 billion a year.
Most marketers use some content marketing, in one form or another, in their communications mix. This category does not receive much media hype because most people don’t realize it’s become a major category of its own, plus it lacks the intrigue of advertising, cache of public relations or the buzz of social media.
As the power of Internet marketing technology keeps expanding and people continue to dislike traditional advertising, content marketing is gaining more credibility as a cost effective way to build brand performance and increase sales.
No longer do magazines, newspapers, radio and TV networks control the distribution of content. Today, with the democratization of publishing, the ball is in our court.
Your challenge is to learn the language of relevant content that provides customers with the knowledge they need to make informed purchase decisions, and deliver it in a convenient and compelling way.
Over time, if you do it right, you will gain the confidence of the customer and become a trusted resource — the key first step in getting someone to buy.
Download our free e-book A Primer on Content Marketing to learn more about how to use this powerful marketing tool.